About us


Reviving the Passion for Urdu!

Hi I'm Tehreem and this is the story of Soz! Like most stories, this one too starts with little dreams and hope. When Neil Gaiman said “I lived in books more than I lived anywhere else.“ , I believe he was talking about me. The flame of Soz was first kindled in my 6 year old heart with the adventures of Umro Ayyar. It kept growing as I grew up with popular contemporary fiction, Ghalib, Faiz, Iqbal and then lately with English literature through bookstagram. That's when the fire within started spreading and I created a little fangirling project called Bookishly Everafter to cater my own and my friends' fangirling needs. The tremendous response we got from lovers of Urdu books made us realize that this passion is very much alive and Soz is here to make it thrive. Alhamdulillah we have already launched massively successful products under the umbrella of bookishly Everafterr including contemporary urdu books based subscription boxes, wall decor and bookish products with classic as well as contemporary Urdu themes. Soz continues to expand the legacy of creating exciting new products with precious gems of Urdu Language.
Navigate through our site to check out awesome content and see what clicks your heart.